When UI is well-designed, products transform from a tool in a user’s life, to a staple of their daily routine. It’s how a product communicates, so needs to be done right, & in good taste.
Products aren’t created for a singular form-factor; different products are created for different roles, then aligned together. We’ll help you choose the ones you need, then ready your product for the requirements & quirks that come with them.
Many businesses focus their go-to-market strategy on mobile-first software, ignoring desktop & web versions in the process. Whether this is your intention, or you’re porting part of an existing product, you need beautiful & efficient UI design, enunciating upon a user experience methodology – no matter the platform.
Many features encompass conversational UI – voice-user interfaces, assistants, intelligent speakers, chatbots, augmented reality devices… The future of UI, technologies like these must be understood, analyzed alongside your product, then implemented well. An intimate knowledge of this swiftly expanding set of platforms for your product acts as a catalyst, emboldening future growth & capability.
UI design goes beyond typical screens & platforms. When designing for IoT products, such as home automation, medical devices, car dashboards, the opportunities are endless. Each device has its own, specific UI – unique & fully customized for the product’s screen. This GUI needs to be approached with a mindset that is tailored to the device’s needs.
Most UI-thinking is two-dimensional, built up from sets of established paradigms. But, when building AR & VR products, a third dimension is added – a pivotal extra paradigm to design around. That’s because a human is moving behind the UI, so traditional UI elements are turned on their head – such as the interpretation & usability of physical space.
With each industry comes specific requirements, personas & use cases. That’s why our process is adjusted depending on the specific industry your product resides within.
When wellbeing is involved, UI must relay information with zero chance of confusion. The design has to be accessible to its target audience, whilst being functional for the experts who also use it.
UI for on-demand is complex, as often you are creating individual apps for buyers, sellers, & operations. Making order lifecycle clear is vital, for example, so that all involved parties can understand its state & progress.
An audio app’s specific purpose should be expanded upon via the UI. Tactile controls & ease of use are pivotal, with easy casting & connectivity to other devices.
Products used on the move offer interesting & challenging UI problems. From simple flows, easy mechanics, & connectivity to device health metrics, there can be many extra cases to challenge each UI decision with.
Connectivity & negative scenarios are key when developing the UI for IoT companion software. A user needs to know when a device is connected, & what went wrong if it disconnects.
With financial products, you’re often dealing with a lot of data, which varies massively in how it’s portrayed. Great financial UI takes these elements, and converts them into a manageable, easy-to-comprehend set of visuals.
And remember: UI has to speak a user’s language. It’s everything; not just text.
Brilliant user interfaces are but one part of a product’s overall design. They must be created with the framework of your business, brand, user experience & user personas in mind. Our end-to-end process ensures that your UI is the best it can be, with the added development & context of user experience & product design. Every decision is validated with user-driven feedback, drawn from your target audience & future end-users.
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